CANADIAN CLUB
Over Beer
“I actually think this is super successful and clever. They do this strange priming by asking you a question – why does beer have to be the boss of summer? They’re tricking you into being a part of their ad which is very inclusive. And it’s smart.”
Todd Sampson, Gruen Transfer, ABC
“This really is a super piece of advertising.”
Russel Howcroft, Gruen Transfer, ABC